Why Distributor Empowerment Matters for Non-FMCG Brands | Anaxee’s Go to Market Strategy
Why Distributor Empowerment Matters for Non-FMCG Brands “The reason behind the success of top FMCG companies in India is their focus on supporting distributors and helping them in generating sales.”...
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Inside Anaxee’s Climate Command Centre: How We Execute Carbon Projects at Scale with Precision
Anaxee’s Climate Command Centre: Carbon Projects with Precision and Scale When most people think about carbon credit projects, they imagine forests being planted or cookstoves being distributed. But what they...
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Rock Weathering: A Natural Climate Solution Transforming Carbon Removal
Rock Weathering: A Natural Climate Solution Transforming Carbon Removal Introduction: Why We Need to Look Beneath Our Feet As climate change accelerates, the urgency to remove carbon dioxide (CO₂) from...
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The Ideal Process Flow for Agroforestry Projects | Anaxee
The Ideal Process Flow for Agroforestry Projects (Especially on Farmer Land) In many agroforestry projects, people get excited and start rushing things. Pits are dug by generic labourers & contractors,...
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How Asia’s Largest Conglomerates Are Powering Net-Zero: What Indian Industry Can Learn from SK Group
How Asia’s Largest Conglomerates Are Powering Net-Zero: What Indian Industry Can Learn from SK Group 1. Introduction: Why Look at SK Group Now? As India rolls out the Carbon...
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Carbon Pricing in India: Decoding the Carbon Credit Trading Scheme (CCTS) and What It Means for Business in 2025‑30
Carbon Pricing in India: Decoding the Carbon Credit Trading Scheme (CCTS) and What It Means for Business 1. Why Carbon Pricing and Why Now? India’s climate targets have teeth only...
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Winning Beyond Compliance: How Carbon Markets Can Sharpen Your Competitive Edge
Winning Beyond Compliance: How Carbon Markets Can Sharpen Your Competitive Edge “If you see carbon pricing only as a cost, you’re leaving money on the table.” 1 . Why “Just Comply” Is Yesterday’s...
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Corporate Leadership Convening on India’s Carbon Market: Key Mumbai Takeaways & What They Mean for Anaxee
Corporate Leadership Convening on the Indian Carbon Market: Mumbai Reflections & Anaxee’s Way Forward When the Environmental Defense Fund (EDF) and Mahindra Group invited corporate leaders to Mumbai for a...
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What Indian Cement Companies Can Learn from Cementos Argos’ Climate Playbook as CCTS Takes Off
1. Why Look at Colombia When India Has Its Own Carbon Rules? You could say Colombia and India are worlds apart. Yet Cementos Argos—Colombia’s largest cement maker—faced the same crossroads Indian...
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End‑to‑End Go‑To‑Market Strategy in India: How Anaxee Delivers 100 % Market Coverage with Digital Runners
The Definitive GTM Playbook for India 1. Why India Needs a Different Kind of GTM Ask any sales head what keeps them up at night and you’ll hear the same...
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Cookstoves to Carbon Finance: Lessons from Rwanda & Malawi for India’s Rural Climate Project
1. A Tale of Two Kitchens- In a hillside village near Kigali, Aisha stirs beans on a shiny metal stove. Smoke no longer burns her eyes. Meanwhile, in Madhya Pradesh’s...
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Best GTM Strategy for Non‑FMCG Brands in India: A Data‑Driven Playbook
Best GTM Strategy for Non‑FMCG Brands 1. Why non‑FMCG distribution is broken Durables and discretionary products- appliances, tyres, batteries, cookware, footwear-do not enjoy the pull that soap or biscuits do....
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Best dMRV Partner in India for Nature‑Based Carbon Projects – Why Anaxee Digital Runners Leads the Way
If you need a partner who can measure, report and verify (MRV) your nature‑based carbon project without long delays, high cost or tricky paperwork, this guide is for you. In...
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Building Trust at Scale: Anaxee’s Digital MRV Playbook for High-Integrity Carbon Credits
Carbon markets face a credibility crunch. Manual MRV is slow, costly and prone to error. Digital MRV (dMRV) promises transparent, near‑real‑time proof of impact—yet many solutions lack on‑ground validation at...
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Decoding dMRV: How Anaxee Is Pioneering Digital Carbon Measurement & Verification in India – and Beyond
Digital MRV (dMRV) is reshaping how carbon projects are measured and verified. India‑born Anaxee Digital Runners has built the country’s largest last‑mile data network, marrying human reach with satellite, sensor...
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Scope 1 & 2 Emission Accounting: Step‑by‑Step Calculations with Real Case Studies | Anaxee
Teaching Calculations: Emission Accounting for Scope 1 & Scope 2 When most sustainability manuals explain greenhouse‑gas (GHG) accounting, they bury you in jargon before getting to the numbers. This article flips the...
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GHG Accounting 101: Boundaries, Scope & Best Practices | Anaxee
Introduction to GHG Accounting: Boundaries & Scope Greenhouse gas (GHG) accounting sounds technical—and, truth be told, it is a bit technical—but the basic idea is simple: we want to know...
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Climate Change Explained 2025 – CO₂, Global Warming, Paris Agreement, NDCs & Proof the Planet Is Heating Up
Introduction – Why This Matters Now Climate change used to sound like a distant risk. In 2025 it is the daily context for business, policy and personal life. From record‑shattering...
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CCTS Draft 2025: India’s Top Paper & Pulp Plants and Their Carbon Targets
India's Paper Industry and the Carbon Market: CCTS 2025 Explained: What’s Happening? With the CCTS Draft Notification of June 2025, India’s government has put a hard number on how...
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CCTS Draft 2025: India’s Top Chemical & Fertilizer Plants and Their Carbon Targets
CCTS Draft 2025 Targets India’s Chemical & Fertilizer Sector “From urea bags to sulfuric tanks, the chemistry of India’s green transition starts here.” With the release of the CCTS Draft...
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CCTS Draft 2025: India’s Petro‑chemical Heavy‑Hitters & Their Carbon Targets
CCTS Draft 2025 Trims India’s Petro‑chemical Carbon Footprint “From toothpaste tubes to EV bumpers, polymers are everywhere—so is their CO₂.” India’s petro‑chemical backbone—naphtha crackers, aromatics plants, polymer lines—churns out >37 Mt of...
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How Indian Tractor Brands Can Boost Sales in 2025: A Data-Driven Marketing Playbook
Indian Tractor Marketing Playbook 2025 A Go‑to‑Market Guide by Anaxee Introduction: Why a Fresh GTM Matters Now Walk through any village mandi at sunrise and you will hear the same two sounds:...
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India’s Aluminium Smelters & Their 2025‑27 Carbon Targets- CCTS Draft
CCTS Draft 2025 Puts India’s Aluminium Giants in the Hot Seat “Light metal, heavy footprint.” Aluminium is the wonder metal of EV chassis and solar frames, but the smelting process...
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Top 30 Cement Plants & Their 2025-27 Carbon Targets – CCTS Draft
CCTS Draft 2025 Puts India’s Cement Kilns on the Clock “Concrete may build the nation, but clinker bakes the planet.” India is the world’s #2 cement producer at roughly 450...
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India’s 21 Refinery Majors & Their 2025-27 Carbon Targets (CCTS Draft)
India’s Petroleum Refineries on the Carbon Radar (CCTS Draft 2025) “Refining crude is messy business—both for your white shirt and the planet.” India’s 21 operational crude-oil refineries churn out more...
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Discover India’s 100-plus largest steel makers ranked from Arcelor-Mittal Nippon to JSW, straight from the 2025 CCTS notification.
100 Biggest Steel Manufacturing Companies in India (CCTS 2023 list, updated 2025) “Steel is the backbone of infrastructure, and decarbonizing steel is the backbone of India’s net-zero plan.”— random...
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India’s Carbon Credit Trading Scheme: Emission Targets 2025 and the New Green Mandate
🇮🇳 India’s Big Carbon Shift: CCTS 2023 and GHG Targets 2025 India is undergoing a major climate policy transformation. On 23rd June 2025, the Government of India released a Gazette...
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Global RFPs for Carbon Offset & Removal Projects (2025) | How Anaxee Helps Developers Win
RFPs for Carbon Offset and Removal Projects: Global Tenders You Shouldn’t Miss Carbon offset and removal projects are no longer just about good intentions. In 2025, they represent a...
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Voluntary Carbon Market Explained: Unlocking Climate Impact Through Verified Offsets | Anaxee
Voluntary Carbon Market: A Climate Solution Beyond Policy Mandates The climate crisis is no longer a distant threat. It is a present reality reshaping weather patterns, intensifying natural disasters, and...
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Unlocking Carbon Finance: 2025-26 Grant Opportunities Across India, Southeast Asia & Africa
Carbon finance isn’t short of capital- what’s scarce is deployable capital that covers the unglamorous, high-risk work of baseline studies, community consultations and early MRV. Grants and catalytic funds are...
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Nature-based Solutions | Anaxee’s Tech for Climate Initiatives
Climate change is no longer a distant threat- it's a lived experience for millions across India, especially in rural regions where agriculture, water, and livelihoods are closely tied to nature....
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Climate Training Made Simple: Anaxee’s All-in-One Learning Program on Climate Change, Carbon Credits & Projects
Climate Knowledge for Everyone: Anaxee's Climate Partner Training on Climate Change, Carbon Credits & Projects Climate change is no longer a distant threat. It’s here, and it’s affecting our crops,...
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Carbon Finance in Carbon Projects: Navigating Article 6 and the Future of Climate Funding
Introduction: What is Carbon Finance and Why It Matters In the fight against climate change, money matters. Without reliable and scalable sources of funding, even the most innovative climate solutions...
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Article 6 Authorized Carbon Credits: A Straight-Talk Guide for Indian Project Developers
Article 6 Authorized Carbon Credits: A Straight-Talk Guide for Indian Project Developers 1. Why This Matters (Quick Intro) Climate finance is changing fast. After COP 28, everybody keeps hearing “Article...
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How Anaxee Is Leading Climate Action in Developing Nations via Nature-Based Carbon Credits
Anaxee Emerges as a Climate-Change Frontrunner in the Developing World with High-Integrity Nature-Based Carbon Credits 1. Climate Finance’s Brutal Math Developing economies need USD 359 billion per year just for...
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How Sarpanch-Led Rural Campaigns Are Helping Brands Win in India
India’s rural market is massive, untapped, and surprisingly aspirational. Yet, marketing to this segment remains one of the toughest challenges for high-value brands- think cement, tractors, financial services, or durable...
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Rural Lead Generation: Tractor Saathi Case & How Brands Can Win
Tractor Saathi: A Data-Driven Blueprint to Sell High-Value Products in Rural India Rural Marketing in India Why Rural India Is the Growth Frontier—But a Minefield for High-Ticket Brands - Purchasing...
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Nature-Based Carbon Solutions (Nbs) from India: How Anaxee’s ‘Tech for Climate’ is Powering Global Impact
Nature-Based Carbon Solutions from India: Anaxee’s Tech for Climate Platform Powers Scalable, Transparent Impact The Problem Isn’t Ambition. It’s Execution. In the fight against climate change, Nature-Based Solutions (NbS) are...
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Nature-Based Carbon Projects Across the World- How Anaxee is Driving Climate Action from Rural India
Nature-Based Carbon Projects Across the World: Why Anaxee’s Tech for Climate Is Leading the Charge from India As the climate crisis deepens, the global search for scalable, reliable, and just...
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How to Choose the Right Project Developer for Your Carbon Project in India
How to Choose the Right Project Developer for Your Carbon Project in India A Practical Guide for Corporates, NGOs, Investors & Climate-Tech Stakeholders Carbon markets are booming, and India is...
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Carbon-Grade Tree Plantation: How India’s Trees Outside Forests Super-Charge Climate Action & CSR Impact
India’s Hidden Carbon Sink: Trees Outside Forests Explained 1. A nine-percent green cushion India can’t ignore India’s Trees Outside Forests (TOF)- all trees outside the legal forest boundary- already cover...
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Top Carbon Project Developers in India | Anaxee’s Tech for Climate
Carbon Project Developers in India: Who’s Driving the Climate Action and Why Anaxee Matters India’s role in global climate action is only getting bigger. With its vast agricultural base,...
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India’s Carbon Credit Trading System (CCTS) Explained- How to Navigate the New Indian Carbon Market in 2025
1. Why Another Carbon Market- and Why Now? India’s greenhouse-gas (GHG) emissions still trail those of China and the US on a per-capita basis, but its overall share is climbing...
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Where to Register Your Carbon Project in India: Verra, Gold Standard, CarbonSink, CCTS & Other Key Registries
India’s net-zero deadline of 2070 has triggered an unprecedented appetite for high-quality carbon credits. Whether you’re a project developer planting agroforestry bunds in Madhya Pradesh, an NGO rolling out...
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Madhya Pradesh Forest Economy: NTFP, Carbon Credits & Digital MRV in 2025
At 25 % forest cover, MP is resource‑rich yet revenue‑poor. Its NTFP sector—Tendu, Mahua, Sal seed—touches 2 million collectors but barely cracks ₹5,000 crore annually. Meanwhile, the same forests stockpile 450 Mt CO₂e that...
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Madhya Pradesh Forest Report 2023: Cover, Change & Carbon Roadmap
Madhya Pradesh’s 2023 Forest Report Card: 1. How Green Is the “Heart of India” in 2023? Total Forest Cover: 77,073 km²- a quarter (≈ 25 %) of the state’s 308,252 km² landscape. Inside...
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Digital MRV for Trees Outside Forests: Cutting Carbon Verification Costs by 70 %
Digital MRV for Trees Outside Forests: Introduction Carbon finance can transform rural India- but only if verification is swift and affordable. Traditional field audits cost $4–$7/ha/year and take months. For...
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Agroforestry in India 2023: ISFR Insights & TOF Trends You Can’t Ignore
Agroforestry & TOF Boom: What ISFR 2023 Reveals About India’s Tree Outside Forest Revolution Image Credit- FOREST SURVEY OF INDIA Introduction Trees Outside Forests (TOF) and agroforestry have emerged as...
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India’s Forest Report 2023: Top Gainers, Climate Impact & Forest Trends
India’s Forest Cover in 2023- Winners, Losers & What It Means for Climate Action Introduction India's forests are more than ecological spaces—they're climate shields, biodiversity hubs, and livelihoods for millions....
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5 High-Impact “Carbon-Grade” Tree-Outside-Forest Projects Corporates Are Funding in India (2020-25)
Indian corporates have turned Trees Outside Forests (TOF) from a policy footnote into a frontline climate-mitigation tool. Below we dissect five of the largest private TOF programmes launched or...
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India’s Trees Outside Forests: The Complete Playbook for Carbon-Grade Tree Plantation & CSR-Led Impact
India’s Trees Outside Forests: Why Corporates Should Lead the Carbon-Grade Plantation Wave Credit- FOREST SURVEY OF INDIA 1. A snapshot of an overlooked green giant India’s Trees Outside Forests (TOF)-...
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Native Agroforestry Trees for High-Value Carbon Credits in India – 2025 Guide
Native Trees with Maximum Climate & Biodiversity Pay-off India’s new agroforestry wave is no longer about exotic fast-growers alone. 2025 buyers want high-integrity, native plantings that store carbon fast and...
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Biochar Carbon Credits in India: A Practical C-Sink Guide for Farmers & Climate-Focused Businesses
Biochar Carbon Credits in India: A Practical C-Sink Guide India torches 35 million tonnes of crop residue every year, fuelling winter smog and wasting a valuable resource. Converting that biomass...
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How to Implement VM0047 Agroforestry SOPs: A Complete Guide for Tree Plantation Projects
Introduction Planning a tree plantation project under the Verra VM0047 methodology? Whether you're a project developer, verifier, or forestry consultant, having robust Standard Operating Procedures (SOPs) is essential. SOPs help...
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Bund Agroforestry in VM0047: How Census-Based Projects Unlock Carbon Credits
Bund (boundary) plantations are a farmer-friendly form of agroforestry in India: rows of trees planted along field edges while the core land continues to grow food crops. Under Verra’s VM0047...
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Improved Cookstoves Project in India: Digital Intervention in Distribution
Problem with Traditional ICS Distribution Process Most Improved Cookstove projects struggle during the distribution phase. They don’t know exactly who should get the cookstove or where to carry out the...
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How to Prove Tree Plantation for Carbon Credit Validation in India?
With rising focus on climate action, carbon credits, and net-zero goals, tree plantation has become one of the key activities in carbon offset projects. But planting trees is just the...
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How 100% Baseline and Tech Are Transforming Improved Cookstove Projects in India
Improved Cookstoves (ICS) have been introduced in many parts of India to reduce indoor pollution, save fuel, and improve lives- especially in rural households where traditional three stone chulhas are...
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Biochar in India: Decentralized or Centralized Model- Which One Works Best?
Biochar is becoming a powerful climate solution in India and around the world. It not only helps to store carbon in the soil but also improves soil health, boosts crop...
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Reaching More Retailers in India- Best GTM Strategy for Non-FMCG Brands
India’s retail market is huge, but it’s also very complex. For non-FMCG brands, the challenge is even bigger. Unlike daily use items where retailers ask for products themselves, categories like...
READ MORE How Anaxee Uses Technology to Bring Transparency in Agroforestry Projects in India
Agroforestry is not just about planting trees. It’s about making sure they survive, grow and bring real change- for people, for climate and for the planet. But how can anyone...
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Why Agroforestry is India’s Best Bet Against Climate Change
Climate change is a global problem. From melting glaciers to rising sea levels, no country is untouched. One of the most promising tools in the climate action toolkit is Agroforestry-...
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Anaxee Electric Vehicle Survey in Rajasthan and Delhi for estimating carbon credits.
Anaxee recently conducted a comprehensive survey on electric vehicles (EVs) in Rajasthan and Delhi. This survey focused on understanding the usage patterns and electricity consumption of EV owners who received...
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Anaxee Digital Runners Featured in The Financial Express!
Anaxee was recently featured in The Financial Express, a leading Indian business publication. This Article highlights our ambitious goal of becoming India's largest last-mile outreach and data collection network...
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Clean cooking solutions in rural communities
Anaxee has implemented several CSR projects to make a positive impact, as well as carbon projects aimed at maximizing carbon credits for its customers. Similarly, Anaxee has implemented improved cookstove-related...
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Exciting Day at Tata Institute of Social Sciences (TISS), Mumbai
Mumbai | September 2023 A few days back, I had the privilege to be a part of the 'IGNITING FUTURE - Decade of Incubation@TISS' event at Tata Institute of Social...
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Connecting With Tomorrow’s Visionaries: A Day at Acropolis Institute, Indore
Indore | August 2023 (more…)
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Breaking Barriers #02: Uniting Students and Farmers Across Continents
"Technology is best when it brings people together." (more…)
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Anaxee’s Swaraksha Film Selected In Indian Film Festival Stuttgart 2023
Germany | July 2023 Indian Film Festival Stuttgart is one of Central Europe’s biggest film festivals. Anaxee’s Swaraksha Film will be screened along with Shahrukh Khan & Manoj Bajpayee movies...
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Breaking Barriers #01: Arun’s Inspiring Journey to Higher Studies
"Education is one thing no one can take away from you". (more…)
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Anaxee Digital Runner on Doordarshan’s Startup Champions 2.0
Anaxee Digital Runner on Doordarshan’s Startup Champions 2.0 Since childhood, We have all grown up watching shows like Ramayana, Mahabharata, Shaktiman, Malgudi days, and Byomkesh Bakshi on Doordarshan. All these...
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Winner of a city startup contest is harnessing the power of rural, semi-urban youth
Winner of a city startup contest is harnessing the power of rural, semi-urban youth Anaxee’s business model involved “digital runners” or the local youth who act as a last-mile network....
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Tech for Climate
Tech for Climate - To assess the carbon impact and authenticity of any carbon-related project, it is important to have a tech-enabled approach. We at Anaxee can provide an end-to-end...
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JITO Youth | Indore | VIBING WITH VISIONARIES!
JITO YOUTH | INDORE | VIBING WITH VISIONARIES! Indore News: इंदौर, नईदुनिया प्रतिनिधि। जैन इंटरनेशनल ट्रेड आर्गनाइजेशन (जीतो) इंदौर इकाई के यूथ विंग ने ब्रिलियंट कन्वेंशन सेंटर में मोटिवेशनल सत्र...
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Project Swaraksha Documentary by Facebook | Anaxee Digital Runners Pvt Ltd
Project Swaraksha Documentary by Facebook | Anaxee Digital Runners Pvt Ltd This #film is very important. It showcases how Project Swaraksha created an impact on a large scale. We reached...
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Indore Gourav Divas
Govind Agrawal, CEO Anaxee Digital Runners Private Limited was invited as a Speaker at StartUps and IT Seminar and Exhibition today under the seven-day long celebration of 'Indore Gourav Divas'...
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𝗪𝗼𝗺𝗲𝗻 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 & 𝗜𝗧 E𝘃𝗲𝗻𝘁 | 𝗜𝗻𝗱𝗼𝗿𝗲 𝗚𝗼𝘂𝗿𝗮𝘃 𝗗𝗶𝘄𝗮𝘀 | 31st May 2022
Arti Agrawal- Co Founder & COO, Anaxee Digital Runners Pvt. Ltd moderator of the Women Startup & IT event organized by MP Government under series of event conducted during Indore...
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Introducing Sandeep Nailwal, Founder of Crypto Relief Fund.
Initially, we started Project Swaraksha as a crowdsourced initiative. The idea was to reach to the local industrialists, and organizations like CII to raise funds, and target vaccination of 1...
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Documentary on Project Swaraksha by Facebook | Anaxee Digital Runners | Trailer
The trailer is out now! The full Documentary on Project Swaraksha will be released on 14th June 2022 on Facebook Watch. This documentary film is produced by National Film Award...
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Anaxee’s Co-founder and CEO: Govind Agrawal, extends his gratitude to Crypto Relief
Project Swaraksha is India's largest door-to-door rural vaccine awareness campaign started by Anaxee Digital Runners. This is a robustly managed campaign through technology-enabled data collection that ensures fool proof execution...
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Anaxee can help EdTech to ‘Connect the disconnected’
“Airtel conducts India's first rural 5G trial along with Ericsson” – Economic Times Bharti Airtel and Ericsson have performed India's first 5G network trials at a remote rural area of...
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Anaxee: Helping You REACH Bharat! – YourStory
YourStory is India's no.1 and Asia's leading media platform for entrepreneurs. It is dedicated to championing and promoting the entrepreneurial ecosystem in India and tells the stories of entrepreneurs with...
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Anaxee Extends Heartfelt Gratitude
Anaxee Extends Heartfelt Gratitude to Shri Biren Singh, Hon’ble Chief Minister for Launching Project Swaraksha in Manipur. On Monday October 11th, Manipur Chief Minister Shri. N. Biren Singh launched the...
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TRINITY OF SUCCESS —A WIN, WIN, WIN FOR ALL!
For the villagers as customers, it’s a win-win situation! For businesses wanting to reach villages, it's a win-win situation! And of course, for the tech-savvy youth of villages looking for...
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Anaxee employment opportunities in rural India
Anaxee shows how Digital Technology can provide Employment Opportunities in Rural India. In current Covid times, technological advancements in the Digital sphere are increasingly shaping various aspects of our life....
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Rural Survey
It's critical to know what, how and why the 69% of India is doing. Get real insights from rural India to make effective decisions about your product, expansion strategy, ROI...
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App Marketing
Problem Education is the foundation upon which we will build our future. Thanks to technological infrastructure & advances, reachability has grown manyfold. Byjus, the world's largest edtech startup with valuation...
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Data Collection
Data is All-Mighty in today’s digital world. Refined and bigger the data set, more precise and accurate are the decisions you take. Collect the data from more than 11 Lakh...
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Address Verification
Data is All-Mighty in today’s digital world. Refined and bigger the data set, more precise and accurate are the decisions you take. Collect the data from more than 11 Lakh...
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KYC/ Address Verification
The wrong data is not just crap but damaging as well. We understand the need for accurate data and do quality checks, so you don't have to worry a bit....
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Digital Customer Onboarding
When your customers get on-boarded on your digital platform, things start changing. Clarity, insights and easy management are few perks that come with Digital Customer Onboarding. India homes 17.7% of...
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